This Spring, German luxury fashion house MCM have announced the launch of their latest artist collaboration and collector’s edition fragrance. The graffiti-adorned bottle features the inspired work of Seoul-based artist @SambyPen.
My own bottle – launched by the brand in Spring 2021, reflects the classic style from MCM – the curved bottle with imprinted MCM iconography. But for the limited edition, pictured below, MCM and SAMBYPEN worked together on a theme of “Media Creates Madness”.
The bottle is an homage to Berlin street art, inspired also by the MCM Rabbit, is eye-catching and colorful. As a New Yorker, I’ve seen my fair share of street art. I remember going to visit 5Pointz in LIC and watching the artists at work before the famed building was torn down. I love the idea of MCM working to stage street art in a luxury medium – it’s an excellent way to highlight artists that resonate with consumers.
When discussing the partnership, Sam commented, “As this is my first fragrance collaboration, it felt quite personal to me. The scent immediately brought back memories of the many different places I lived in and traveled to around the globe. I wanted to convey the sense of global connectivity and community that we have been missing during the last few years.”
“Scent can so profoundly recall or evoke a sense of place. Working with SambyPen, our shared intention was to transport the wearer, taking each person on an emotional journey of MCM’s bold heritage through the sensorial experience of using the fragrance,” noted Chief Marketing Officer of Inter Parfums, Baerbel Bureick. The perfume executes on the desire to transport – with the fragrance feeling appropriate for most scenarios, whether you’re headed to the office or to an event in SOHO.
MCM Eau de Parfum is a fresh fragrance – sweet, but clean. You get that fruity note upfront, which mellows out into something more light and clean.
Top notes include raspberry and apricot, middle notes include white peony, jasmine absolute, and violet leaf. Base notes feature white moss, vanilla, Ambrox® Super, and sandalwood. And if you’re wondering what Ambrox® Super is – it’s a synthetic aroma, a chemical compound that creates notes of amber, musk, and woody tonalities.
For more details on the MCM x SAMBYPEN collaboration, click here.