Keep Your Color Vibrant with Nexxus Color Assure!


Going ginger was not my initial intent when I decided to dye my hair this summer. Actually, I wanted to go for a pinterest-y ombre look that I had fallen hard for. Apparently I went about it the wrong way, because apparently those oft-pinned ombre looks tend to be done in luxury salons with trained professionals and not a small NYC home with a box of dye from the drugstore and a pinterest-obsessed blogger. After a crash course in hair resuscitation (thanks mom!) I now am the proud owner of lovely ginger/auburn locks. And while my hair coloring experience wasn’t completely ideal, thanks to the Nexxus Color Assure line I’ve found a post-coloring haircare that is!

Nexxus Color Assure Blogger Review

First off, before we get into a performance rating, I’d like to mention the packaging of the Nexxus Color Assure line. I’m a sucker for pink packaging, especially if it’s done well and Nexxus pulled it off perfectly with this line – the reflective seal on the pre-wash primer makes me feel like I’m lavishing my strands with extra special hair science!

Now on to the important bits, I’ve been giving the entire line an exclusive test drive for the last few weeks, so no other haircare product have I taken to my strands and this was my impression: Ideally you would use the entire line together – like I did, which include the Nexxus Color Assure Shampoo, Conditioner, Pre-Wash Primer, and Glossing Tonic. The Pre-Wash Primer works so that it seals in the color on your strands, creating a barrier that – despite the use of shampoo and conditioner – keeps your color bright, vibrant, and healthy looking.


I have long hair which tends to get oily at the roots while staying dry at the ends, so I was actually a bit worried that the Pre-Wash Primer would exacerbate my oily roots. It didn’t. I feel like the only way to describe the consistency or the effect of the Primer is to say that it feels like a dry oil. You take about 4-6 pumps worth and apply it to your hair prior to showering – you want you hair to be coated but not oily. After showering you finish your hair with the Glossing Tonic, you have to shake it up, but it gives your hair a nice shiny finish.

I honestly feel like the line has helped contribute to the fact that I love my new hair color because it’s managed to help me avoid all the pitfalls of post hair-coloring. All four products in the line smell amazing, and despite adding an oil product to my hair before showering, the shampoo leaves my hair and scalp feeling clean without feeling stripped. And thanks to the conditioner and Glossing Tonic, my hair looks and feels soft and retains the captivating wild orchid scent that features throughout the entire line. 

Nexxus Color Assure

I consider Nexxus to be a luxury drugstore brand, it’s salon quality care available at a lower price point. If you’re someone who is serious about your haircolor and want to keep your hair in top condition this line is definitely a worthwhile investment. I love the whole line, but I definitely plan on giving the Pre-Wash Primer and Glossing Tonic permanent positions on my haircare roster.

*This post is sponsored by Nexxus and Condé Nast however all opinions, as always, are my own.


  1. September 18, 2014 / 4:24 am

    Lovely products!
    i follow you on bloglovin,
    follow me back? xx

    • Selina
      July 18, 2015 / 8:23 pm

      I don’t dye my hair because I don’t think it’s good for ur hair but I was wondering even though I don’t dye it can I still use this shampoo I bought it and I’m exicted to try it but can I use it even thought I don’t dye my hair ????

      • The NYC Talon
        July 22, 2015 / 12:24 am

        You can definitely still use it in my opinion- I bought two extra bottles a while back and my sister stole them and she hasn’t color treated her hair, but she says she loves how it smells and that it makes her hair look healthy. 🙂

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