How Target & Archer Farms Are Changing the Way We Drink Coffee

I am a dedicated coffee drinker. Dedicated. I like mine iced, blended into a slushie beverage, or simply drip brewed and served hot. But like everyone else, I am also interested in not only the flavor of my bean, but also who and how it is being sourced. And if you’re a K-Cup user, you’ve also probably been a little concerned with what happens to that K-Cup after you’ve used it too. Target, as usual, is on the ball and has heard customer concerns. This month Target is rolling out an expanded line of Archer Farms coffee featuring a few farm-to-cup improvements.

Archer Farms Coffee Bean Bar

I was invited to spend a morning with Target and Archer Farms highlighting these new improvements. I not only got to sip from Target’s new coffee additions, I also got to see how Target is looking out for the environment, the coffee producer, and the consumer. Oh, and I was able to see my face recreated in a cup of coffee (check in out on instagram!). Basically, my ideal kind of morning.

Target Archer Farms Coffee EventCold Brew Coffee Concentrate from Target

During the event I was able to speak to Emily Olsen, Senior Food Product Development Engineer for Target. Emily spoke to me about the entire process behind the bean, and invited me to see if I could taste the differences between four of Target’s newest coffee’s. Emily, whose job involves tasting loads of coffee (talk about dream job) and finding out what customers like us want, pointed out the fruity and acidic qualities of the coffees depending on the region that they come from, as well as the manner of their processing. It was so cool speaking to her, unfortunately I haven’t yet developed a coffee testers discerning tongue – they all tasted amazing to me, haha!

Farm to Cup at Target

Target was the first mass retailer to offer fair trade coffee. But they haven’t stopped there, they now offer 32 fair or direct trade options. Because of this commitment to fair & direct trade, they’ve also improved on quality and now will be offering 12 coffees with all-natural flavoring – and yes they’ll be ground, bagged, and available in single-serve pods for you K-cup folks!

Target Archer Farms New Coffee

Speaking of single-serve pods, I was thrilled to hear about Target’s environmental efforts. Before I broke my K-cup machine (a sad tale, really), I was constantly concerned with the amount of waste that I was creating. Target is now using Real Cup Technology, which relies on BPA-free translucent packaging. A Target rep spoke about the amount of waste created by traditional single-serve pods, and highlighted the extreme differences in waste produced with their new pod design, and it is significantly reduced. Basically, the new cups not only can be recycled, the filter and grounds are made easily separated (which you couldn’t do with traditional single-serve pods), so the grounds can also be composted. It’s so great to see Target roll out this massive initiative, with so many single-serve cups used daily, the damage – or in this case the amount of prevention can comparatively have a massive positive impact.

Target_Eco Cup Decal_36 x 50_7.18.16_Screen Shot

But there’s more – all of Target’s single-serve pods benefit Waterwise, a clean water non-profit committed to cleaning the water supply in Ethiopia through creating sustainable and innovative wet mills. In addition to all this good, Target has also redesigned their bags and boxes to feature more than 50 new pieces of art that represent where that coffee was grown or the type of coffee in that package. I’ve seen many of them and they look great – you definitely won’t be hiding these bags in the back of your cabinet!

Archer Farms Coffee Redesign

I’m so excited about this new development and can’t wait to get brewing! These new changes roll out in stores on August 7th!

New Summer & Fall Beauty Launches at Target!

A few weeks ago I was invited to preview the latest and greatest heading to the Target beauty aisles. You all know me, I’m obsessed with Target, I would live there if I could. Luckily for Target & beauty junkies like me, they have a plethora of exciting new launches heading our way this Summer and Fall! Here’s a quick rundown:

sonia kashuk spring

Sonia Kashuk, who has been creating beauty for Target since 1999 is releasing the full fall limited edition collection, new core collection items and cosmetic bags on August 21st. New products being added to the core collection include a six pan eye palette, eye shadow quad, new Instant Smoke Sticks (pictured below) in Gunsmoke and Brown Blaze, a line of Soft Focus Satin Matte Foundation, new nail colors, and an Air-Brushed Skin Five-Piece Brush Set. The limited edition collection features an Exotic Artisan 12-pc brush set, Earth 6-pc brush set, Exotic Artisan Vanity Cup, and a new Completely Organized Bag.

Sonia Kashuk Fall PaletteSonia Kashuk Soft Focus Satin Matte Foundation

I got to play a little with the new Instant Smoke Sticks, and they are absolutely gorgeous. The colors are staples, but the formulation is really rich and perfect for taking on the go, or even just simplifying your routine. Sonia Kashuk cosmetic bags are my all-time favorite cosmetic bags, the quality and designs available are always on point and their new releases are no exception. They’ll be releasing three new designs, Artwork, Purple Floral, and Blue Floral in most cosmetic case styles.

Sonia Kashuk Instant Smoke Sticks

PIXI by Petra, if you’ve been around here long enough you know that PIXI is a brand that I hold dear to my heart. I consistently hit the bottom of the pan/tube/bottle with PIXI products – they just are so good that I use them extremely often and always consistently. Available this month, on June 26th, the PIXI fall collection includes: Best of Bright Kit, Endless Silky Eye Pen in Graphic Griege and Opal Overcoat, their iconic Glow Tonic – now in easy to use pads as Glow Tonic To-Go, Lash Line Ink in Velvet Cocoa, Lash Nourish Makeup Remover Pads, Lower Lash Mascara, LipLift Mas in Sheer Rose and Honey Sheen, and new Multibalm!

Pixi by PetraPIXI by Petra Target Beauty Launch

PIXI’s very own Petra Strand (the makeup artist and creator behind the brand) was there as well, I got to share with her how obsessed I am with PIXI products and how excited I am to see that they now have Glow Tonic in facial pads. She was seriously the most lovely person, she even helped me adjust the products for my photos!

Defy and Inspire Nail Lacquer

I also had my nails done with Target’s exclusive defy & INSPIRE long-wearing nail lacquer. New shades hit stores this past May and include colors Carnival Daisy, Main Stage, Rave Red-y, Electro-chic, Ultra Teal, and Plur-ple. My polish lasted well over two weeks without any chipping at all. I have never been so impressed with a polish before, and at $7.49 a bottle I cannot wait to pick up the rest of the collection next time I’m in Target.

Beauty Counter for Target

And last but not least, perhaps one of the more exciting beauty industry news, Beautycounter for Target. Founded in 2013 by Gregg Renfrew, Beautycounter is a beauty and personal care brand known for using safer, cleaner ingredients. Mark your calendars for September 12th! The new limited-edition Beautycounter for Target collection will feature a curated assortment of the brand’s most popular cosmetics and skincare products in special sizes and exclusive sets as well as one entirely new item – the Nourishing Oil.

Beauty Counter Lip Gloss & Cream BlushBeauty Counter for Target Collection

I am so ridiculously excited about this collection. Beautycounter is a brand that, to me at least, does beauty right and I’m thrilled to see that they’ll be available in Target this fall. The collection will range in price from $12 to $39 and feature 12 products, and 5 different sets.

So what are you excited to pick up at Target this summer/fall?

My ALOHA Moment: Setting New Goals!

Have you ever had that moment where you’ve been working hard on a project or goal and finally you begin to see the light at the end of the tunnel (in a good way, haha!)? Well, I’ve recently had that euphoric sensation with one of my personal goals. To celebrate I’ve started making big plans for myself – and one of them is to finally, finally travel to Italy. I have only ever once been abroad, and traveling to Europe has been on my bucket list pretty much my entire life. I’ve given myself two years to go – meaning that from now to the spring of 2018 I’d like to have been to Italy once. It’s sort of a lifestyle decision, cutting out all the excessive excuses that I’ve clung too for the past few years. It’s a practice that I’m applying to other aspects of my life, including what I eat and how I take care of my body.

Aloha ReviewAloha Chocolate Protein Powder

I was in Target the other day when I spotted the pretty cream and teal packaging of ALOHA. I’m not even going to mince words here – I was instantly drawn to their minimalist packaging. I’m at a point in my life where clutter just drives me crazy, which is fortuitous because ALOHA is all about making health simple and accessible. They know that for most people the idea of “maintaining a healthy lifestyle” has just become ridiculously complicated. Seriously. Even decisions like eating better can become instantly complex with people telling you to eat less carbs, just carbs, no sugar, only natural sugar, no fat, just healthy fats, just meat, no meat, just veggies, only these veggies, no salt, not enough salt. It’s crazy out there ya’ll. ALOHA makes things simple.

Aloha Plant Based Protein PowderAloha Protein Powder in TargetAloha Benefits

They are full of powerful ingredients and free of GMOs, gluten, dairy, soy, and anything artificial. All their products are plant-based and organic. I love it because I can trust that what I’m putting in my body is real. Thanks to ALOHA, I tried their True Chocolate Protein Powder. Each serving delivers 18g of protein, and is 100% free of harsh chemicals, fillers, and artificial sweeteners. I like to mix mine up in a berry smoothie, but the chocolate is not so pronounced that you couldn’t also mix it up with your favorite green smoothies or smoothie bowl too!

Aloha Protein Bars and Powder

I also tried their ALOHA Peanut Butter Chocolate Chip Bars. I am a die-hard fan of peanut butter and chocolate. In my mind there is no better marriage than that of PB and chocolate. Now I spend most of my time downtown, and I hate eating in public. So to have the option to snack on this as a meal replacement and get my hit of chocolate and peanut butter is the best news ever. These are so handy, and they have plenty of chew, so you don’t feel like you missed out on anything. And each bar also contains 18g of plant-based protein, as well as 6g of fiber!

Aloha Protein Bars

I’m pretty obsessed with these protein products. I feel like you can taste the difference. The Superfoods like the ones used in ALOHA can superpower me to meet my goals by helping me feed my body with the things it needs.

You can give ALOHA a go by using their subscription plan on and have them deliver to you, or you can swing by your local Target and pick it up there!

Embracing More Brilliant Hair with John Frieda’s Colour Care Line at Target

This shop has been compensated by Collective Bias, Inc. and its advertiser. All opinions are mine alone. #RethinkColour #CollectiveBias

I sometimes refer to my hair as my perpetual beauty project. I’ve always been more than willing to try all sorts of hair color trends, and boy have I had some pretty interesting hair looks. More recently I’ve settled into a light brown, which blends well with my natural red undertones. I also had highlights added in so that I could lighten the color without committing fully to a full new shade. I’ve loved the look so far, only I noticed about two weeks ago that my light highlights were getting duller and blending into my brown hair more than I like. So naturally, doing what any girl does when faced with a beauty crisis and in need of a quick fix, I headed to Target!

How to Lighten Brunette Hair at Home

The Target beauty aisles are my happy place, but this time I zipped past the mascaras, foundations, highlighters, and eyeliners and headed straight for the haircare. Target has these handy displays featuring John Frieda’s New Colour Care line, the Colour Care line features three sets of hair care – Brilliant Brunette Visibly Brighter or Visibly Deeper and Sheer Blonde Go Blonder. Seeing as how I’m a brunette wanting to go brighter, I chose the Visibly Brighter collection. Also, right now when you buy 3 of John Frieda’s Colour Care products you get a $5 Target gift card – score! This totally means more money for all those tchotkes that end up in our carts, haha!

John Frieda Brilliant Brunette Brighter LineJohn Frieda Brilliant Brunette Conditioner

I’ve actually been a John Frieda fan since I was in high school, for me it’s always been one of those brands that I’ve always associated with hard core high quality hair care. In terms of the Colour Care line, I love the stylish simplicity of the packaging, but it’s the product inside the bottle that always delivers and never fails to impress. So I had pretty high expectations when a little more than a week ago I started using the Brilliant Brunette® Visibly Brighter™ Subtle Lightening Shampoo and Conditioner, as well as the Brilliant Brunette® Visibly Brighter™ In-Shower Treatment in my needy locks. Since then I’ve already noticed my hair looking glossier and lighter! I mean, I don’t consider myself a vain person, but guys I’m kind of really pleased with how my hair is starting to look – in real life it’s a nice multifaceted light brunette color which is brought together by my rejuvenated highlights.

how to lighten your hairJohn Frieda Hair Color

The Brilliant Brunette® Visibly Brighter™ line is meant to gradually brighten your hair, illuminating glowing tones and giving your hair that sort of sun-kissed back-from-vacation glow. The in-shower treatment, which is a totally new product from John Frieda, is designed to instantly lighten your hair – even up to one shade! The best part about it though, is that it only lightens your natural spectrum, that way your hair won’t appear bleached or orange, and yes it’s safe for both natural or colour-treated brunettes. I think I’m most impressed with the in-shower treatment. It’s instantly effective, I saw the difference in my hair after one use. I feel like the Visibly Brighter line has really allowed me to play with an even lighter tone without committing to hours of color treatments, and that is something I can totally get behind! You know when you get so excited about a product that you just want to hug it, well, those are the feelings I have toward this one. It’s serious, you guys.

Target John Frieda Sale

Don’t forget! Pick up your John Frieda Colour Care line for more brilliant hair at Target, pick up all three and score a $5 gift card too! Have you tried John Frieda Colour Care products before? Let me know in the comments below!

An All Day Look for Every Day with Neutrogena!

This shop has been compensated by Collective Bias, Inc. and its advertiser. All opinions are mine alone. #CollectiveBias #Alldaylook

A normal week for me includes stops to every part of the city and for a while now I’ve been on the hunt for products that can accommodate all the places and spaces that I find myself in. Recently, I’ve found myself carrying my newest favorites from Neutrogena in a travel bag for all those moments that I need to look my best on the fly. You have no idea how many times getting those last swipes of mascara on has made me miss my bus (which then leads to sprinting to the train so I won’t be late!), so something like this is hugely valuable, I really have no idea why I didn’t think of it before!

Neutrogena Healthy Skin Foundation

My beauty bag to-go was largely inspired by celebrity, Hayden Panettiere’s, On Set look (check it out below!). I really like the understated glamour of the look, and figured if it works for her Nashville character then it can certainly work for this ‘ol city girl! My favorite tip of her’s – and one that I’ve been doing for ages -is that to refresh your look, dab a little bit of your foundation underneath your eyes, right along your cheek. The Neutrogena Healthy Skin Foundation (the same that she uses) works great for me – it brightens up my face upon reapplication, provides great medium coverage, and hasn’t ever irritated my skin or felt heavy.

I’ve created a quick pic-tutorial for taking your eyes from everyday, to workday, to after-hours – and you can create all three eye-looks with Neutrogena’s Nourishing Eyeliner (seen in Twilight Blue 50), and Neutrogena’s Healthy Volume Waterproof Mascara (seen in Black/Brown 08)!


Basically, you want to start with something simple – but buildable. The first look is very light and easy for day-to-day wear. Just tightline your eyes, apply a light neutral eyeshadow, and lightly sweep on mascara. After that you’ll just want to add eyeliner to your top lash line and gradually intensify the look and take it from brunch with your sister, to the workplace, to a night out with friends.


To finish it all off, while I loved the Juicy Peach MoistureSmooth Color Stick, the color I’ve recently fallen head over heels for is Rich Raisin. It’s a little more serious, and dare I say, more romantic? The great thing about these color stick’s is that they’re super moisturizing and fit effortlessly in your work bag, school bag, clutch, or even your pocket. I love the chunky look of these and the formulation has made them a favorite.

Beauty Travel Bag

Every day must end, and when my All Day Look has taken it’s final bow – via Neutrogena’s face wipes because I am plain obsessed with those, haha! – I like to give my hair some much needed TLC with Neutrogena’s Triple Repair Shampoo & Conditioner. I actually picked these up (along with all the Neutrogena favorites featured here) at Target. After coloring my hair, this is just what I need to strengthen my strands.


Target and Neutrogena have teamed up to bring a Target Beauty Concierge event at select Target stores around the country this month! Event begins August 24th.  Limited quantities available. Check with your local Target store for Beauty Concierge day and times.

Love Cartwheel? I do too! This month (from 8/16 to 8/30) score 20% off Neutrogena Cosmetics with Cartwheel! Check it out here, and stock up on your favorite Neutrogena products!


P&G and Target Summer Glow Salon

Yesterday afternoon I was totally unprepared for the heat that was awaiting me downtown – if you follow me on instagram you probably already know that I was recently in Florida at Universal Orlando. I’m fairly certain that the temps down there were significantly higher yet somehow the city felt so much hotter then that hot Florida sun.Glow-Salon

Luckily for me I was invited by P&G and Target to join them right by the Flatiron building for their Summer Glow Salon. Open to the public, P&G in partnership with Target, featured mani’s, braids and blowouts, as well as a juice bar with favorite beauty brands – Fekkai, Covergirl, Olay, and Pantene. After cooling off with a Veg-Out Hydrator which included fresh pressed carrot, spinach, kale, parsley, apple, and lemon juice, I was ready to get summer glowing!



Hairstylist Kat Zemtsova hooked me up with a gorgeous Elsa-style pre-”Let it Go” braid/bun look using a few handy Pantene styling products (which I’m a massive fan of), I loved it so much! It kept my hair out of my face and off my neck, while looking gorgeously inspired, which is everything you want from a summer hair look. Braids are definitely what everyone is doing this summer – it’s pretty much the trend that won’t quit. Love it.


There was a pretty good line forming as NYC gals can never deny the allure of beauty and pampering (and free, we love free). They had a great set-up with soft white couches, and an open tent, and when you instagramed with the hashtag you were give a great little gift bag with a few of P&G’s hit products.


Loved the event – it definitely took the edge off of the heat. I can’t wait to use my Target Cartwheel app to save on my favorite P&G products – seriously, I use it every time I go to Target and I’ve already saved tons which is great because I end up buying so much in Target anyways! Keep your eyes peeled for great beauty coupons on the app!

Target Beauty Box Review

So recently Target ran a promo where a certain number of people could purchase through their TargetStyle facebook page what I assume is Target’s beta testing on their own beauty subscription box. Luckily I was able to score one, and based on what I received in my box I sincerely hope that Target starts their own subscription service (and hopefully keeps it reasonably priced – this box was $5, which was awesome)!


Here’s what was inside:


Sally Hansen Salon Effects Real Nail Polish Strips (ARV $8.99) in 470 LUST-ROUS. I actually think that these strips are really very pretty – very “night on the town” appropriate.


Sample packets of La Roche-Posay Effaclar Duo and L’Oreal Magic Skin Beautifier B.B. Cream. I am already a tremendous fan of L’Oreal Magic B.B. Cream – I bought the cream when it initially came out and have been a fan since. The sample was in the light shade, and since I have a tan right now I gave the sample to my mom who has very fair skin. As for the La Roche-Posay Effaclar Duo – I’ve heard great things and can’t wait to give it a try!


Fekkai Glossing Cream (2 oz – an ARV of around $10): my sister is a huge fan, but I’ve never tried it myself. It’s supposed to “add a dazzling touch to your hair” and also “adds brilliant shine and helps eliminate frizz”.


And last but certainly not least, a Gillette Venus and Olay Razor (ARV $11) in their new Sugarberry scent. I LOVE the original Venus and Olay razors – in fact they are my favorite razors, my razor standard upon which I measure all other razors – and I’m really excited to try their new version!

They also dropped in a $3 off $15 coupon in there, but it expired within a couple days of getting my box – which sucks because I would have definitely put it to good use!

Verdict: Loved this box, would even buy the same exact box again in a New York minute. It’s not a deal breaker, but I do wish the coupon had had a later expiration date. Based on this box, I think Target could give other subscription box services a run for their money – the value of this box was unbeatable.

Make sure you follow me on facebook and/or twitter – I promise to keep you updated if Target opens subscriptions to a beauty box!


August Favorites – The Hit List!

August has been a whirlwind month for me. Between BlogHer ’12, getting ready for back to school, and enjoying the last days of summer, I’ve managed to find so many new favorite products!

At the top of my list is the hottest toy at my house right now- the Perpluxus Epic 3D Puzzle! I can honestly attest to the fact that this game, despite being marketed to kids 8+, thoroughly appeals to puzzle-lovers of all ages. Picked up at the BlogHer ’12 swag echange at the Hilton, everybody in my house has had a go at solving it (although not everybody has actually solved it, including *cough,cough* yours truly). We love it, so if you’re looking for a game for a birthday, or if you’re already making a gameplan for Christmas – definitely look into getting your hands on one of these. Although, you should be careful, because if you drop it (or if it rolls off your bed, like ours did) – then a little piece could pop off the puzzle and render it semi-broken (like ours is).

The next item on my list is another product that I’ve absolutely fallen in love with, and that’s Kiss’ Impress Nails. This has already received a lot of hype all over the internet, in magazines, everywhere- but this is really one of those rare products that actually is deserving of all the hype surrounding it. So get your talons on a set of these, they’re perfect for when you’re on the go and want chip-proof, professional looking nails. Check out their designs, and get a $1 coupon here!

Have you ever purchased one really good-for-you sounding snack bar only to find that it’s chock full of sugar and carbs? Yeah, been there, done that. Rickland Orchards new Greek Yogurt Bar’s are the solution to your snacking woe’s (because there’s nothing worse than a snacking woe). Not only do they taste really really good (my favorite is the Cherry Almond one’s), but they only have 22 carbs, and boast 5 g’s of fiber (leaving your net carb at 17), and 7g’s of protein – which is pretty good as far as snack bars go.

I cannot get enough of the smell of the Apotheke:M Coconut Jasmine Enriched Body Creme- it’s definitely my favorite body creme right now. It has a nice coconut scent, without being heavy like most products with shea butter usually are. The jasmine acts as a toner, chamomile as a soother, argan oil as a emollient, and avocado and shea butter acts as moisturizers. I haven’t had a chance to try the whole line (which is priced at $8.99 a piece at Target), but if they’re as good as the creme then I’ll definitely purchase the whole set!

So that’s it for my August monthly favorites! Have you discovered any new products you love??? Let me know in the comments section below!