Embracing More Brilliant Hair with John Frieda’s Colour Care Line at Target

This shop has been compensated by Collective Bias, Inc. and its advertiser. All opinions are mine alone. #RethinkColour #CollectiveBias

I sometimes refer to my hair as my perpetual beauty project. I’ve always been more than willing to try all sorts of hair color trends, and boy have I had some pretty interesting hair looks. More recently I’ve settled into a light brown, which blends well with my natural red undertones. I also had highlights added in so that I could lighten the color without committing fully to a full new shade. I’ve loved the look so far, only I noticed about two weeks ago that my light highlights were getting duller and blending into my brown hair more than I like. So naturally, doing what any girl does when faced with a beauty crisis and in need of a quick fix, I headed to Target!

How to Lighten Brunette Hair at Home

The Target beauty aisles are my happy place, but this time I zipped past the mascaras, foundations, highlighters, and eyeliners and headed straight for the haircare. Target has these handy displays featuring John Frieda’s New Colour Care line, the Colour Care line features three sets of hair care – Brilliant Brunette Visibly Brighter or Visibly Deeper and Sheer Blonde Go Blonder. Seeing as how I’m a brunette wanting to go brighter, I chose the Visibly Brighter collection. Also, right now when you buy 3 of John Frieda’s Colour Care products you get a $5 Target gift card – score! This totally means more money for all those tchotkes that end up in our carts, haha!

John Frieda Brilliant Brunette Brighter LineJohn Frieda Brilliant Brunette Conditioner

I’ve actually been a John Frieda fan since I was in high school, for me it’s always been one of those brands that I’ve always associated with hard core high quality hair care. In terms of the Colour Care line, I love the stylish simplicity of the packaging, but it’s the product inside the bottle that always delivers and never fails to impress. So I had pretty high expectations when a little more than a week ago I started using the Brilliant Brunette® Visibly Brighter™ Subtle Lightening Shampoo and Conditioner, as well as the Brilliant Brunette® Visibly Brighter™ In-Shower Treatment in my needy locks. Since then I’ve already noticed my hair looking glossier and lighter! I mean, I don’t consider myself a vain person, but guys I’m kind of really pleased with how my hair is starting to look – in real life it’s a nice multifaceted light brunette color which is brought together by my rejuvenated highlights.

how to lighten your hairJohn Frieda Hair Color

The Brilliant Brunette® Visibly Brighter™ line is meant to gradually brighten your hair, illuminating glowing tones and giving your hair that sort of sun-kissed back-from-vacation glow. The in-shower treatment, which is a totally new product from John Frieda, is designed to instantly lighten your hair – even up to one shade! The best part about it though, is that it only lightens your natural spectrum, that way your hair won’t appear bleached or orange, and yes it’s safe for both natural or colour-treated brunettes. I think I’m most impressed with the in-shower treatment. It’s instantly effective, I saw the difference in my hair after one use. I feel like the Visibly Brighter line has really allowed me to play with an even lighter tone without committing to hours of color treatments, and that is something I can totally get behind! You know when you get so excited about a product that you just want to hug it, well, those are the feelings I have toward this one. It’s serious, you guys.

Target John Frieda Sale

Don’t forget! Pick up your John Frieda Colour Care line for more brilliant hair at Target, pick up all three and score a $5 gift card too! Have you tried John Frieda Colour Care products before? Let me know in the comments below!

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1 Comment

  1. Stephanie
    February 3, 2016 / 11:20 am

    What a great boost in between hair colourings – these products look great and I like that it’s colour-treated safe. I, too, have always loved John Frieda products. I started using them in high school too! #client

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