The Creativity Comeback with Creative Can!

Did you know that children’s creativity test scores have been declining since 1990? A study of Torrance Tests of Creative Thinking has measured a steady decline in creativity and we could be facing a creativity crisis. To combat lack of creativity, Creativity for Kids  has introduced the Creativity Can. What it is is relatively simple, it’s a free program designed to put simple materials into the hands of children and challenge them to imagine, create, and share.

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I love the idea of the Creativity Can – and recently I put Jules to create something magnificent and creative with a Creativity Can of her own! Here’s what she created:

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It’s Rembrandt! We went to the MET about a year ago to see a special exhibit featuring Rembrandt and his works – and this is what she masterfully pulled together.

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I think it bares a startling resemblance, lol!

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To check out the Creativity Can program, click here. To find out where the closest participating retailer is click here.

I think programs like the Creativity Can have a lot of potential – and I feel like encouraging creativity and using kinetic learning is a worthwhile goal. However I did notice that while I was searching for Creativity Can distributors in the NYC area, the distributors existed primarily in more affluent neighborhoods, as opposed to the areas of higher need. I would recommend that Creativity Can would extend their program to more areas – I feel like such a wonderful program could really be beneficial to many children who lack creative stimulation.

* Update: Creativity for Kids has let me know that Creativity for Kids is using its existing channels of specialty toy retailers to distribute the free can and that no purchase is necessary. This effort is just the first prong of a multi-year campaign to raise awareness about the drop in creativity, encourage a national discussion and search for a solution. Creativity for Kids is looking to further expand this effort.