Rethink Sweet with Buddy Valastro & Whole Earth Sweetener Co.

Buddy Valastro has recently partnered with Whole Earth Sweetener Co. in a campaign to Rethink Sweet, featuring new and exciting ways to make tasty treats using Whole Earth’s line of sweetener – and if the Cake Boss says it’s good then you know it’s good! Whole Earth Sweetener Co. offers a line of lower calorie, non-GMO sweeteners that have 50% fewer calories per serving than their traditional counterparts. Fortunately for me, I was able to see the sweetener put to the test firsthand when I was invited out to the Lackawanna Cake Factory & Filming Studio out in Hoboken a few weeks ago. I don’t often find myself in that neck of the woods, but I don’t think twice about crossing state lines when cake is involved.

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First off, the inside of the factory/filming studio smells insane! Like butter and sugar and everything good and lovely to eat. If you don’t know (I didn’t!) the factory is where all of the Cake Boss cakes are made. This means not just the wedding cakes, but the store-bought Cake Boss cakes that you see at other bakeries and places like BJ’s. Basically they bake up all the pieces of the cakes and pastries and send them off to be assembled closer to the location of where you would buy them.

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We were given a tour of much of the factory, which was super exciting. There were giant mixers, a room where we saw employees rolling out innumerable pastries, and so much more – but my favorite had to be the decorating room.

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I actually tried my hand at cake decorating a few years ago and it is hard work, and I for one do not have the knack for it. While I’ve resigned myself to the life of a mere cake-eater, I have such an appreciation for the decorating team at Lackawanna Cake Factory –  if you’ve seen the show, or have been on their website, then you know that their work is beautiful.

Buddy also stopped by to tell us a little about why his partnership with Whole Earth Sweetener Co. –

“As a fourth-generation baker, quality and taste are a top priority, and Whole Earth Sweetener Co. uses ingredients sourced from nature, like stevia and monk fruit, which are crafted and manufactured into a great tasting line of lower calorie sweeteners that you can’t find anywhere else. Not only do Whole Earth Sweetener Co. products taste great, they also let you indulge in the sweet foods you crave and love, but with fewer calories.” – Buddy Valastro, Cake Boss

He also spoke about working with Whole Earth’s Sweetener and how he went through a testing process of using the sweetener and altering some recipes to accommodate any changes in the final product. He really stressed how that was most important to him – that what you bake tastes good, which is why he really loves Whole Earth’s sweeteners because it is a lower calorie sweetener that was still an excellent tool for him as a baker to make great treats.

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After having a couple of slices (yes, it was that good and I have no control over what happens when me and cake are in a room together) of cake made with the sweetener, I was completely sold! We also decorated these cute gingerbread men that were also made with Whole Earth Sweetener Co. – I put my, albeit limited, decorating skills to the test and created this little gingerbread man who is clearly ready for colder weather.

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Whole Earth Sweetener Co.’s range of products feature a Baking Blend, Turbinado Raw Cane 50, Whole Earth Sweetener Honey 50 and Whole Earth Sweetener Agave 50 – which are now available in 45 states from more than 60 select retailers as well as on amazon.com. To find out more about Whole Earth Sweetner Co. click here.

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