A few weeks ago I was invited to preview the latest and greatest heading to the Target beauty aisles. You all know me, I’m obsessed with Target, I would live there if I could. Luckily for Target & beauty junkies like me, they have a plethora of exciting new launches heading our way this Summer and Fall! Here’s a quick rundown:
Sonia Kashuk, who has been creating beauty for Target since 1999 is releasing the full fall limited edition collection, new core collection items and cosmetic bags on August 21st. New products being added to the core collection include a six pan eye palette, eye shadow quad, new Instant Smoke Sticks (pictured below) in Gunsmoke and Brown Blaze, a line of Soft Focus Satin Matte Foundation, new nail colors, and an Air-Brushed Skin Five-Piece Brush Set. The limited edition collection features an Exotic Artisan 12-pc brush set, Earth 6-pc brush set, Exotic Artisan Vanity Cup, and a new Completely Organized Bag.
I got to play a little with the new Instant Smoke Sticks, and they are absolutely gorgeous. The colors are staples, but the formulation is really rich and perfect for taking on the go, or even just simplifying your routine. Sonia Kashuk cosmetic bags are my all-time favorite cosmetic bags, the quality and designs available are always on point and their new releases are no exception. They’ll be releasing three new designs, Artwork, Purple Floral, and Blue Floral in most cosmetic case styles.
PIXI by Petra, if you’ve been around here long enough you know that PIXI is a brand that I hold dear to my heart. I consistently hit the bottom of the pan/tube/bottle with PIXI products – they just are so good that I use them extremely often and always consistently. Available this month, on June 26th, the PIXI fall collection includes: Best of Bright Kit, Endless Silky Eye Pen in Graphic Griege and Opal Overcoat, their iconic Glow Tonic – now in easy to use pads as Glow Tonic To-Go, Lash Line Ink in Velvet Cocoa, Lash Nourish Makeup Remover Pads, Lower Lash Mascara, LipLift Mas in Sheer Rose and Honey Sheen, and new Multibalm!
PIXI’s very own Petra Strand (the makeup artist and creator behind the brand) was there as well, I got to share with her how obsessed I am with PIXI products and how excited I am to see that they now have Glow Tonic in facial pads. She was seriously the most lovely person, she even helped me adjust the products for my photos!
I also had my nails done with Target’s exclusive defy & INSPIRE long-wearing nail lacquer. New shades hit stores this past May and include colors Carnival Daisy, Main Stage, Rave Red-y, Electro-chic, Ultra Teal, and Plur-ple. My polish lasted well over two weeks without any chipping at all. I have never been so impressed with a polish before, and at $7.49 a bottle I cannot wait to pick up the rest of the collection next time I’m in Target.
And last but not least, perhaps one of the more exciting beauty industry news, Beautycounter for Target. Founded in 2013 by Gregg Renfrew, Beautycounter is a beauty and personal care brand known for using safer, cleaner ingredients. Mark your calendars for September 12th! The new limited-edition Beautycounter for Target collection will feature a curated assortment of the brand’s most popular cosmetics and skincare products in special sizes and exclusive sets as well as one entirely new item – the Nourishing Oil.
I am so ridiculously excited about this collection. Beautycounter is a brand that, to me at least, does beauty right and I’m thrilled to see that they’ll be available in Target this fall. The collection will range in price from $12 to $39 and feature 12 products, and 5 different sets.
So what are you excited to pick up at Target this summer/fall?